It is pretty obvious once meeting me that beauty & makeup is more than a love or a passion, it takes up the majority of my life. It is what I dream about in my sleep and what I know in my heart will always keep me sane.
As my DA is a continuation of a previous DA, I wanted to continue to pursue this topic because DAs can feel like a lot of straining work when you start an idea you don’t truly love and have the time or ability to commit to. As this DA ended up becoming a hobby of mine from previous semesters, I know that I can commit to creating and publishing content for BCM302 and truly give it more than just a little bit of thought, I can give it my all.
My strategy for this DA is similar to the strategy I use outside of uni. This means staying up to date with all the latest trends and product launches and creating content to reflect what is trending and new in beauty and makeup. Although this will mean purchasing products to review and haul and therefore can be expensive to keep up with, I know I would have purchased these products regardless if they were for my DA or simply to grow my collection. I love trying new products and growing my makeup collection and in the meantime, I’m getting to help others who view my content, letting them know if what is being featured is worth the splurge. Most times it is but its good to have someone tell you if something is worthless to save you your money because beauty and makeup is not cheap.
I am beginning my DA with these current statistics.
Content will be published daily to my TikTok account @oliviajlopez. I’m always experimenting with the best time to post my content during any day to get the best results and will document my results throughout the progress and duration of this DA. I also hope to find the best hashtag combination for the highest results of views, likes and shares on my content. I hope to document this progress and what I’ve discovered monthly to my blog which I will advertise on my Twitter account for anyone interested in my progress.
Though I’m aiming to continue to grow and build my DA, I am focusing on the development of my online presence on TikTok, but also within the beauty realm. With this, I have identified that I am not aiming for a particular number of views on a video or to reach a particular number of followers, though this is a good way to know that I am building my presence, I am more so looking at the comments, recommendations & suggestions viewers of my content are asking to see from me as a big integral part of my DA’s success. Interaction with anyone consuming my content is important to me as it helps to build my presence in the beauty space on TikTok.
Olivia Lopez 