The beauty and cosmetics industry has grown enormously since my introduction to it in 2014 and the continued growth and change I’ve experienced have shown that there is more growth to come. Currently, the industry is worth $287.94 billion and is expected to see an increase and reach $415.29 billion by 2028 (Jain 2021). This growth trend is one that at this rate, does not appear to be slowing down.
2022 has merely begun, yet we have a very distinct beauty trend already emerging. The glowy, no makeup/natural makeup trend is currently the most popular. What is this trend? It’s as simple as making yourself look and feel as though you are not wearing makeup when in reality this trend is one of the most difficult to achieve in my opinion. Its complexity is found within the simplicity of the trend. Making makeup feel and look lightweight and natural is not just in its application, it’s found within the technology that’s produced the product.
Below is my series of tiktok videos attempting to create a natural, glowy and fresh makeup look, something I do not normally go for.
This brings me to one of the newest trends and what I believe will become the future of the beauty industry- advanced beauty technology blending beauty and skincare.
Skincare has been in demand by consumers for years and with more knowledge and education and the desire to look more youthful, the demand for makeup with skincare ingredients has grown more popular over the years (Zukarnian 2020).
Hyaluronic acid is a skincare ingredient with the purpose to retain the skin’s moisture (Liu & Nassim 2020). Similarly to collagen, as we age we lose part of the natural hyaluronic acid that is found in our skin which has caused many consumers to seek this ingredient in their beauty products. It is most commonly found in lip balms, lip glosses and in skincare serums to revive and re-plump the skin (Liu & Nassim 2020). I personally have found this ingredient to be extremely hydrating to my skin type (a combination skin type). The main way I source this ingredient is in my lip balms and in my facial serums.
Caffeine is also a commonly found ingredient in cosmetic products such as concealers, foundations and even in powder blush, with its goal to reduce puffiness and improves circulation in the skin. Antioxidants are also found in caffeine-infused cosmetics. This is important to brighten the skin’s appearance and assists with collagen production (Sarah-Jane Corfield-Smith 2013). Personally, I do not actively seek this ingredient in my cosmetic products but I do enjoy brightening concealers to hide the dark circles under my eyes especially after a long night of study before work the next day.
These are just 2 of the most commonly searched for ingredients in cosmetic products but these are certainly not all. As consumer demands change and technology improves, it is my belief that we will continue to see skincare ingredients combined into our cosmetics. This has already begun with the latest introduction of serum foundations. They combine the benefits of a traditional facial serum with the coverage found in a foundation, essentially a 2 in 1 product marketed to give consumers a natural radiant or glowy finish to the skin whilst also ensuring the skin looks and still feels like skin.
This definitely sounds enticing and certainly, the combination of cosmetics skincare is part of the future of the beauty industry but this is only one part, so stay tuned to read and see the next!
Jain, P 2021, The 9 Biggest Trends Shaping the Future of the Cosmetics Industry, PatSnap, viewed 9 April 2022, <https://www.patsnap.com/resources/blog/the-9-biggest-trends-shaping-the-future-of-the-cosmetics-industry/#:~:text=Worth%20%24287.94%20billion%20as%20of,in%20the%20next%20seven%20years.>.
Liu, K & Nassim, J 2020, The hype on hyaluronic acid – Harvard Health, Harvard Health, Harvard Health, viewed 9 April 2022, <https://www.health.harvard.edu/blog/the-hype-on-hyaluronic-acid-2020012318653>.
Sarah-Jane Corfield-Smith 2013, Real Talk: Does Caffeine Really Make a Difference in Skincare Products?, Byrdie, viewed 9 April 2022, <https://www.byrdie.com/caffeine-in-skincare#toc-benefits-of-caffeine-for-skin>.
Zukarnain, Z 2020, Global Personal Care Active Ingredients Market to Reach $4.85 Billion by 2025 as Demand for Sustainable and Clean Products Soars, Frost & Sullivan, viewed 13 April 2022, <https://www.frost.com/news/press-releases/global-personal-care-active-ingredients-market-to-reach-4-85-billion-by-2025-as-demand-for-sustainable-and-clean-products-soars/>.