This semester I focused on the future of the beauty industry, with research blog posts published on my blog but also through observational and participatory research on TikTok. TikTok is in the top 3 social media platforms for marketers to watch in 2022 (Bump, 2021) and has been on the rise since 2020. Being thatContinue reading “The Future of the Beauty Industry -DA Recap”
Tag Archives: beautyindustry
Who is Changing the Game in the Beauty Industry?
The beauty industry has evolved at such a tremendous pace that it can become overwhelming and expensive to keep up with. It is important to know who is in control of the industry to understand how this will affect the future of the beauty industry. Are consumers in charge of the beauty products that areContinue reading “Who is Changing the Game in the Beauty Industry?”
What’s Trending within the Cosmetics Industry?
The beauty and cosmetics industry has grown enormously since my introduction to it in 2014 and the continued growth and change I’ve experienced have shown that there is more growth to come. Currently, the industry is worth $287.94 billion and is expected to see an increase and reach $415.29 billion by 2028 (Jain 2021). ThisContinue reading “What’s Trending within the Cosmetics Industry?”
The Future of the Beauty Industry
Along with my initial aims for my DA, I wanted to provide a proper outline of what I expect to accomplish during my DA. Below is my Gantt chart or my production timeline. Planning, researching, collecting feedback as well as creating content are all important tasks that I hope to ensure are completed throughout theContinue reading “The Future of the Beauty Industry”
Olivia Lopez 