This week our class was divided into groups. My group consisted of Tiara, Jo, Zelia and myself.

Below are the strengths we wrote down we believe we have.


  1. Very fast learner
  2. Get things done quick in a work environment
  3. Baking skills 
  4. Work well in a team 
  5. Perfectionist
  6. Can perform in front of an audience
  7. I’m good at finding good food places 
  8. Creative 
  9. Good to shop with – will choose great outfits for you
  10. Can keep appearance up
  11. Competitive
  12. Somewhat good with designing creating graphics
  13. Aesthetic experience 


  1. Background in fashion design, pattern-making and illustration 
  2. Graphic illustration 
  3. Willow charcoal/ graphite art
  4. Knowledge in marketing 
  5. Customer service 
  6. Retail management
  7. Team player 
  8. Organisation= Stationery lover
  9. Overachiever 
  10. Confident public speaker 


  1. fast learner
  2. hard worker
  3. gets shit done
  4. reliable
  5. creative
  6. organisational skills
  7. good communicator
  8. positive attitude always

Olivia (ME)

  1. Organised
  2. Reliable
  3.  Self-motivated
  4. customer service skills
  5. baking sweets
  6. making pasta and their sauces
  7. saving money and spending it
  8. Keeping on top of hw and assignments
  9. Can speak Spanish fluently
  10. Doing my makeup/ other people’s makeup
  11. Doing eyebrows 
  12. Editing videos 
  13. Very honest (if i hate it i will be very blunt about it)
  14. Competitive

With your combined skills, how could you create a dynamic group presentation for one of your topics?

I’ve decided that I will focus on the topic I’m using for my report and presentation.

TOPIC: The Impact of Social Media on the Cosmetic Industry


As this topic is one that I am truly passionate about, I would take charge in finding the research needed for the research report and the presentation. As it is my topic and I know the specific angle I want to focus on, I would try to conduct most of the research. I also enjoy researching and learning new things, especially in areas I love.

Delivery Method

I believe the best way to present the information for this topic would be to use a combination of face-to-face presenting as Tiara and I are confident in audiences, and powerpoint slides that can be designed by Jo and Zelia as they are creative individuals. Illustrations could also be created by Jo and Tiara who enjoy graphic design.

Style and Aesthetic

When I picture the style and aesthetic of my topic, I instantly picture lipsticks, mascara wands, diamonds, glitter and a combination of black, white and baby pink colours. These colours happen to be my favourites too. I find that the cosmetic industry is glamorous especially when considering that majority of the cosmetics I have and love are more on the higher end in price.

Tech Used

The tech most likely to be used in this presentation would include powerpoint, iMovie or any editing software and any graphic design websites or sketch pads (sorry not too sure of names as I have no knowledge in this field). I would also include screenshots of apps such as Instagram and Youtube to highlight the points of the research.

Are there some skills your group members have that you might be able to learn or adapt for your presentation?

I believe that I could learn how to create graphic designs Jo and Zelia, and some new editing skills from Jo. I believe that Tiara could help me with developing aesthetics as it’s something she enjoys. I believe that we would all learn from each other while working together. We would also improve the skills we already have to be able to better our future endeavours and assignments/presentations.



How do you think you went with Assignment 2?

Putting BCM110’s Assignment 2 was a struggle. Researching and putting together the assignment took me longer than usual because I was extremely unmotivated to even begin. As I have never heard of or written an annotated bibliography, I was very unsure of what I was doing and if what I’ve done is even correct. Once I was past reading and researching and had completed my annotated bibliography, I found that I enjoyed creating the rest of the report. Overall I feel like I have completed a decent job. I have taken the guide on how to construct an annotated bibliography to complete the task.

What points were difficult or easy?

I truly did not like writing the annotated bibliography. I find it quite confusing especially when we also have to construct a reference list. Finding motivation to write a report in a structure I’ve not use before was both frustrating and un-motivating. I would have much preferred to write an essay because I don’t feel as though I have written enough especially with the 1000 word limit. The only thing that was easy to do was reaching the 1000 word limit but I would have preferred a slightly larger limit.

What do you believe you’ll do for your presentation, based on the sources you’ve already analysed?

I believe I will end up creating a slideshow type of video presentation and uploading it to Youtube. That way others who may want to look into the topic I’ve studied are able to watch the video and use the sources I referenced to conduct their own research or report. My sources had quite a few graphs and tables to show their findings which I may include in my presentation and hence why a video presentation will be the simplest and most effective format to present my research.



Selena Gomez has been in the spotlight for years, with many of her fans having watched her develop into the woman she is today. Gomez uses her battle with lupus to inform others on the seriousness of lupus.

Is this a cause worth following? Is the celebrity the most ideal to promote this cause? Why/Why not?

This is a cause that is worth following. Lupus is a chronic autoimmune disease that affects multiple organ systems in the body. The cause of lupus is yet to be understood but is thought to be multifactorial, meaning the disease could be dependent on a number of different factors (Roberts 2015, p. 22). Lupus affects 1.5 million Americans and a minimum of 5 million people worldwide, with 90% of those affected being women (Lupus Foundation of America). Lupus is a disease with many of its symptoms resembling other diseases making it difficult to diagnose straight away. The disease does not have constant symptoms, it flares up. One day you may feel fine but the next you’re in pain and unable to move. On average it can take up to 6 years to fully diagnose from the initial time you notice symptoms.

Selena Gomez is a perfect celebrity to promote the cause as she has been directly affected by the disease. Gomez was diagnosed with lupus back in 2015 and due to complications, needed a kidney transplant in 2017. As a female, Gomez becomes an even better candidate to promote the cause. The disease has caused her joint pain and at times has left her unable to complete simple daily tasks.

Screenshot from Selena Gomez’s Instagram taken in 2020

On the 14th of September 2017, Gomez announced her kidney transplant to her then 126 million fans on Instagram. In the caption for the post announcing her transplant, she linked lupus research to allow her fans to educate themselves on lupus. This sparked a large outpour of fans searching the terms “What is lupus?” into Google. The first time Google saw a large rise in its search engine for “what is lupus?” was back in 2015 when Gomez announced her diagnosis on The Ellen DeGeneres Show. The second time was September of 2016 after her interview with People Magazine and the third time being the week after announcing her kidney transplant. The graph below (Rahmani, G, 2017) shows the search pattern for the term “what is lupus?” between the years of 2012-2017.

This shows us how perfect of a celebrity Gomez is to speak about the cause. She has one of the largest followings on Instagram with a total of 175 million followers making her the 3rd most followed person on Instagram in 2020 having dropped from 1st in 2018. Due to her large fan following, she is able to promote awareness of the disease much quicker than other celebrities with smaller fan followings.


Lupus Foundation of America, 2016, “Lupus facts and statistics”, Lupus Foundation of America viewed 4th of May 2020, https://www.lupus.org/resources/lupus-facts-and-statistics

Rahmani, G. 2018, ‘Selena Gomez, lupus and the impact of celebrity health disclosure on public awareness’, Lupus, 27(6), pp. 1045–1046. doi: 10.1177/0961203317742714.

Roberts, L, A 2015, “Systemic Lupus Erythematosus: An Update on Treat-to-Target”, Journal of the American Academy of PAs, vol 28, issue 9, pg 22-28, https://journals.lww.com/jaapa/FullText/2015/09000/Systemic_lupus_erythematosus__An_update_on.4.aspx

Today Show USA 2017, “Selena Gomez’s Extended Interview With Savannah Guthrie About Her Kidney Transplant TODAY”, online video, 31st October, TODAY SHOW USA, viewed 4th of May 2020,

Moral Panics- Class Activity


What is a moral panic?

A moral panic is a fear, often irrational, that someone or something is a threat to the values, safety. and interests of a community or society. A moral panic is often initiated by the media and enhanced through society who spreads the panic. Moral panics are often based on race or ethnicity, class, sexuality, nationality or religion, drawing stereotypes and reinforcing them.

What is an example of a moral panic you’re aware of?

The recent COVID-19 brought a moral panic that made consumers believe that they needed to buy large amounts of toilet paper and other essentials such as tissues, hand sanitiser, milk, pasta and rice to name a few of the items.

What is your stance on the issue? Do you believe the moral fear of this issue is justified or not? Why/why not?

As soon as this moral panic began, I just had to laugh by how people were going crazy stocking up on food items, but more specifically the toilet paper. I knew the symptoms of COVID-19 and if you did contract the virus, the constant need to use the toilet was not one those symptoms. This just showed me how the media made such a fuss over the issue.

I truly believe that the media made this panic worse as it was constantly reporting about the virus and shoppers buying these items in bulk. Obviously people were becoming greedy and so measures needed to be put into place to try to stop the chaos shoppers were creating from the hysteria. I believe that this moral panic was unnecessary and it truly showed the level of greed people have. My family only ever bought what we needed and even as we continue living with this virus still very heavily reported on, we have not bought more than we needed.




  1. The famous lip kits that broke the internet in late 2015 early 2016, have an amazing formula and super comfortable to wear!
  2. Those famous lip kits are now made in 3 different formulas! (I love all 3!)
  3. The famous signature Kylie lip can easily be recreated with either “Kylie” or “Candy K” lip kits!
  4. The packaging to all her products are too cute to miss, making them photogenic for those Insta pics!
  5. The Skin concealers are high coverage and perfect for concealing those bags under your eyes or redness around your nose.
  6. Her makeup brushes (I’ve bought a few sets) are super soft and blend my eyeshadow seamlessly!
  7. Her Kylighters make your cheek bones pop and the colour selection is awesome for any skin tone! Cotton Candy Cream is my favourite!
  8. The eyeshadow palettes have always had well thought our colour schemes that keep MUAs and beginners happy!
  9. Kylie Cosmetics has free shipping for domestic overs over $40 or over $60 for international which is super easy to do!
  10. Her products make the perfect gifts!

Below is my collection! I decided to upload it to Youtube because it was doing well an hour after I uploaded it! Give my TikTok a follow- oliviajlopez AND don’t forget to subscribe to my channel to keep up to date with me and my life!

Fan Studies


Fan Studies is a field of research that places a focus on media fans and fan cultures (Oxford Bibliographies).

So, what are you (Olivia) a fan of?

Me admitting this may sound ridiculous. I’m 18 and should ‘grow up’ but I’m a die-hard fan of…. Ariana Grande! I have loved her since her Victorious days and have grown up listening to her music and watching her career blossom into doing a clothing line with Lipsy London in 2015, her merchandise, perfumes, her MAC cosmetic line and of course her concerts.

All of my images

What can the study of fans tell us about audiences, and their relationship with media content?

I’ve always seen a fan as a person who participates in activities and shows support to a person/s, TV show or movie etc. By studying fans, we learn that there are two aspects to fandoms. One element, the social aspect, refers to fans coming together in formal or informal groups to share their mutual interest with one another (Sullivan, 2019 p. 195). The second element that focuses on fandoms is fans as interpreters and producers of media content also known as the interpretive aspect. These fans like to recreate in some form to show their appreciation of their TV show, movie, artist etc (Sullivan, 2019 p.195).

Fans of Ariana Grande communicate and support her by creating fan pages, and even meeting each other before concerts. I once had a fan page where I reposted pictures she posted. Through this page I met a bunch of other girls who I became friends with. I would also make sure that I went to her concerts and supported her by buying products of hers. I once asked the manager of a Priceline store if I could have the signage from her first perfume launch and she did! I still have all those items till this day!

How might this represent a change from earlier studies models?

Although fans now have the internet and social media to connect with one another, it has not changed the fact that fans interact with one another and have been doing so prior to the internet. In 1995, Harrington and Beilby conducted a study surrounding fans of soap operas, surveying 706 TV soap opera fans asking questions in relation to the social element of being a fan. 96% of those surveyed had said that they talked to other fans on a regular basis and with 37% of those said they spoke to 4 or more other fans about their favourite soap operas. (Sullivan 2019, p. 195)

Now days, with the internet we are able to connect to fans from all over the world without having to leave our homes. Now, all you need is a hashtag or a quick simple google search to find other fans, fan accounts, blogs and forums. Before the internet, fans would have to come together and meet at conventions or concerts or physically leave their homes to meet in person. This hasn’t changed much since I still meet people in person when I go to Ariana’s concerts.


Jenkins, H., 2019, “Fan Studies”, Oxford Bibliographies, 18th of June, [online], Viewed 20th of April 2020, https://www.oxfordbibliographies.com/view/document/obo-9780199791286/obo-9780199791286-0027.xml

Lamerichs, N., 2018, “Productive Fandom: Intermediality and Affective Reception in Fan Cultures” Chapter 7:Conclusion Prospects of Fan Studies, Amsterdam University Press, [online], viewed 20th of April 2020, https://www-jstor-org.ezproxy.uow.edu.au/stable/j.ctv65svxz.15?Search=yes&resultItemClick=true&searchText=fan&searchText=studies&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dfan%2Bstudies%26amp%3Bfilter%3D&ab_segments=0%2Fbasic_SYC-5152%2Ftest&refreqid=search%3Ab7a0d710aa869f40aceb6755c380d2c0&seq=1#metadata_info_tab_contents

Sullivan, L, J., 2019, ” Media Audiences, Effects, Users, Institutions, and Power” (ed 2), Media Fandoms and Audience Subculture p.189-210, Sage Publications.

The Media Theory Toolbox- The Public Sphere


The Public Sphere is generally thought of as the social space in which different opinions are expressed, problems of general concern are discussed, and collective solutions are developed communicatively (Oxford Bibliographies).

“By ‘Public Sphere’ we mean first of all a domain of our social life in which such a thing as public opinion can be formed.”- Jurgen Habermas

Where is your public sphere?

The quote above mentioned our ‘social life’, a concept I thought I lacked because I don’t really “go out”. Even though I don’t “go out” and socialise with people face to face, my social life is online and mainly on my phone or my laptop. I love social media and therefore I spend majority of my time on there. Watching videos, commenting, learning new skills, making content, it doesn’t matter what it is that I’m doing, I’m always on it! To ask me where my public sphere is, the only answer I feel is most accurate to give is- online.

How does it operate?

My online public sphere operates differently depending on the online/social media platform I’m on. My favourites are Youtube and Instagram. I love them both for the same reasons. I can communicate with others in comment sections of posts or the comments on my own posts, I love creating my own video content which I feel has helped me build my confidence and I love how there is always something that I can learn or something to keep me entertained. Considering our current circumstances, these platforms are great for anyone to use!

What are the issues that come up?

Privacy is something that people may have an issue with as they may want to keep their lives private. Another issue, the more obvious one, technical difficulty or lack of internet or WIFI. Although these may seem obvious, they are a major issue that prevents millions of people from being a pert of this public sphere. Of course in order to use the internet or WIFI, a device is crucial. Without it is impossible to be part of this particular public sphere.

Who is included (and excluded)?

Anyone who chooses to be part of the online public sphere is included and anyone who chooses to stay away is simply choosing to be excluded. 18 million Australians currently have at least one active social media account (Talkwalker Blog, 2019). This shows us that more Australians choose to be part of the online public sphere.

What role does ‘the media’ play in all of this?

My public sphere can also act as ‘the media’ as long as I choose to follow the accounts or I actively search for the media accounts. I prefer to filter my public sphere and keep clear from traditional media and keep my public sphere as my happy place.



Dan, 2019, “Social Media Statistics in Australia”, Talkwalker, [online], 31 July, viewed 20th April 2020, https://www.talkwalker.com/blog/social-media-statistics-australia

Freudenthaler, R. , Wessler, H. , 2018, “Public Sphere”, Oxford Bibliographies, [online], 11 January, viewed 19th of April 2020, https://www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0030.xml

Thornham, S. , Bassett, C. , Marris, P. , 2009, Media Theories: A reader (Chapter 5- The Public Sphere Jurgen Habermas), Edinburgh University Press, [online], viewed 19th of April 2020, https://www-jstor-org.ezproxy.uow.edu.au/stable/10.3366/j.ctvxcrv1h.9?Search=yes&resultItemClick=true&searchText=the&searchText=public&searchText=sphere&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dthe%2Bpublic%2Bsphere%26amp%3Bacc%3Don%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3Bgroup%3Dnone&ab_segments=0%2Fbasic_SYC-5152%2Ftest&refreqid=search%3Af00a78507b80235eac4db8a701e4e59f&seq=1#metadata_info_tab_contents

Media Ownership


I didn’t think it was important to know who owned the media and nor did I really care but here is why you should.

Who “owns” and/or “controls” the media you use to access the news?

“Australia’s level of media ownership is one of the highest in the world” Shadow minister for communications, Michelle Rowland 2016. Meaning that Australian media is not as diverse as other country’s media ownerships.

Before the 2018 merger between Fairfax media and Nine, the media industry and its owners looked a bit like this.

Source: The Australian Communication and Media Authority found within The Australian Quarterly

“The 4 biggest players in the legacy media industry, News Corp Australia, Fairfax Media, Seven West Media and APN News accounted for more than 90% of the revenue in the industry” (Lidberg, J. Pg15). This shows us how concentrated our media in Australia truly is. Viewers, listeners and readers have a limited range of outlets to receive their news from due to how many media outlets these companies own throughout Australia.

If we talk about emergent media outlets, Facebook, Google and Amazon, they are the top players online making some of our Australian legacy media companies incomparable with such a large global dominance.

Does this matter?

Australian media ownership does matter as this high concentrated media ownership has allowed for companies such as News Corp Australia and Fairfax media to own the majority of national and capital city newspapers. TV and radio is mainly owned by the 4 biggest local free-to-air companies, Seven West Media, Nine Entertainment, Ten Network Holdings and the Australian Broadcasting Corporation are making a sum of 70% profit on advertisings and government funding (The Conversation, 2016).

While many Australians receive their news through TV programs, radios and newspapers, many Australians will also search online outlets such as Google and Facebook to verify the news they have heard or seen. This shows us that not all of us trust the news sources we have in Australia.

What trust do you have in your news sources?

Many Australians seek to verify their news online suggesting that many Australians will seek second or third opinions on news to ensure that they are receiving the most accurate and least bias news possible.

The trust Australians have with their media sources mainly focuses on their political standing. For example many liberal siding Australians choose to watch news from Channel Nine knowing that Fairfax media also sides liberal.

This does not mean that you have to as well, it simply suggests that not all of us trust the news you receive. So in saying that, it is up to your personal choice to decide if you trust the news you receive brought to you by the media you choose to consume.



Dwyer, T. 2016, Factcheck: is Australia’s level of media ownership concentration one of the highest in the world? [online]. The Conversation, 12 December, viewed 19th April 2020, https://theconversation.com/factcheck-is-australias-level-of-media-ownership-concentration-one-of-the-highest-in-the-world-68437

Lidberg, J. 2019,The distortion of the Australian public sphere: Media ownership concentration in Australia [online]. AQ – Australian Quarterly, Vol. 90, No. 1, January, viewed 19th April 2020 Availability: <https://search-informit-com-au.ezproxy.uow.edu.au/documentSummary;dn=106474502585941;res=IELAPA> ISSN: 1443-3605.

Representation and Interpretation


We interpret images differently simply because we use our past experiences to shape our future interpretations. When I interpret things I tend to be literal in my understanding of what is trying to be conveyed. In terms of semiotics I denote what is trying to be conveyed whereas others may look at the image and connote. In saying that, my interpretation is neither correct or horribly incorrect, it’s simply MY interpretation. Consider the image below.

Photographed by Steven Klein

By looking at the image above my first denotation is that mum life is glamourous. This is simply without me reading the image. Of course having seen family and friends with babies and children and having heard all their horror stories, I know that motherhood is not glamorous. It may have its glamorous moments but it is not entirely as the image depicts. Which leads me to my second denotation of the image- motherhood is a choice and once made, you have committed yourself to it.

Conducting my own research I discovered that neither of my initial denotations were what the advertiser- Equinox intended their audience to have.

Equinox is an American fitness company with gyms scattered throughout the U.S. They pride themselves on their “innovative, results-orientated training techniques” (Equinox 2020) . Having learnt this, the slogan on the image “It’s not fitness, It’s life” makes more sense to me. Their gyms teach you how to better improve your life through fitness training.

This advertisement’s denotation (the literal meaning) may seem obvious to some. It is advertising breastfeeding in public in the aim to show audiences of the ad that breastfeeding is normal. But not everything is a literal as it appears. The image connotes that their gyms support breastfeeding women as they understand the commitment of breastfeeding children and the commitment needed for gyms. Hence they are saying that they support the women who breastfeed and want to still be able to participate at their gyms.

Many people have many opinions on the topic of breastfeeding in public, with many women shaming other women who breastfeed in public today. Do you support what you see? Are you completely against the topic? Do you understand or receive the encoded message?Do you feel as though this advertisement effectively encodes their message? Or do you receive (decode) a completely different one?

Personally I decode very differently from what the intended message is meant to be as I stated earlier in the post. But this does not mean I am wrong. It means that the advertiser and in this instance, (in my opinion as I did not decode the message they intended) Equinox, has not effectively encoded their message in their advertisement.


2017- Identity Campaign (Steven Klein)
2017- Identity Campaign (Steven Klein)


Falzone, D 2016, ‘Equinox milking controversy with breastfeeding ad?’ Fox News, January 5th viewed March 23rd 2020, <https://www.foxnews.com/entertainment/equinox-milking-controversy-with-breastfeeding-ad >

Curtis, R, 2016, ‘Luxury US gym Equinox uses images of a breastfeeding woman in ad campaign, “Commit to something.” MamaMia , April 19th, viewed March 23rd 2020 <https://www.mamamia.com.au/equinox-gym-commercial&gt;

Chandler, D 2017, ‘Semiotics for Beginners’ May 7th viewed March 23rd 2020,<http://visual-memory.co.uk/daniel/Documents/S4B/sem06.html?LMCL=DEsqXA&LMCL=Judqsf>


September 10th 2014

When I was 13, I was part of my first TV show audience. It was for the channel 7 show The X-Factor Australia and I went with my then best friend, my mum and her mum. I was super excited to get tickets to be a part of this audience. I had applied all because I had seen an advertisement that Ariana Grande was meant to be making an appearance on one of the episodes. So naturally the 13 year old Olivia started applying to get tickets every single week! Just to get the boring details out of the way, no she was not on the first show I was ever at and no I never got to see her perform live on the show and yes I cried about it.That first show though, was amazing! I had never seen or understood how a TV show was filmed. Many of the special guest artists who performed were not recorded live but sang prior to the show’s start time. This confused me a lot but looking back now, I understand why the show was filmed the way it was. The time it took to set up their sets and then to pack them up and then film the judges arriving, filming the contestants and even filming the audience, it took a lot of time. More time than allocated for the show on TV.

At the time, the only negative aspect of being a part of that particular audience was how long we stood in the MoshPits. I was on the right side of the judges. Although waiting around and standing there was tiresome, overall I enjoyed my time. It was an amazing experience and one that is very memorable.

One of the most important things I took from being part of that audience was how hard the jobs of the stage crew and even the cameramen were. They were rushing around on stage or setting the cameras, checking their angles, finding the best places to set up their equipment or the sets for the performances and even dealing with the cheering. That day I found a new appreciation for those who work in the TV and film industry.

BCM110 this past week we looked at audiences, active and passive. I learnt that we have a choice in each audience, whether we want to be active within that audience or if we want to be passive and accept what we are an audience for. In my experience, I chose to be active. I chose to clap and laugh and sing along to the performances. I also learnt that an audience is anyone who connects to what they are watching, whether they watch live, a few hours later or a month later. An audience can be one individual person connecting to a show or 100 000 people watching the same show.

Tell me in the comments below your experiences in an audience or even if you have ever seen how The X-Factor Australia is filmed live.