BEAUTY HAULS & REVIEWS CONTEXTUAL REPORT

BCM302

TIKTOK PAGE: Oliviajlopez

Knowing that this is the final digital artefact and contextual report is bittersweet. Looking back at all the digital artefacts I’ve begun, developed or neglected indeed shows my growth as a person finding my way and footing in the digital world which has been exciting, fun and at times challenging to keep up with. For my final digital artefact, I decided it was best to continue a previous digital artefact that I enjoyed and found had utility for myself and also for others who consumed my content. My digital artefact I had named “Beauty Hauls and Reviews” and focused to publish my content through TikTok.

Background

I began this digital artefact journey wanting to make an impact in the beauty and makeup industry. This is ultimately the industry that I have wanted to focus on and delve into. Its been my passion and hobby since the age of 13. As I’ve been involved in some form or another in the beauty industry, I felt I had enough knowledge and expertise from watching others, for creating content surrounding the beauty and makeup industry and found it was important for my future. Before studying for my bachelor of communications and media, I had never had that push of encouragement to begin doing something in this industry and for that, I’ll forever be grateful to have had that push and ability to ideate, test and reiterate as well as scrapping and beginning all over again when failure was experienced.

I wouldn’t have labelled myself as a content creator when I began the DA, but seeing how far I’ve come since taking the DA seriously, I can see in my future labelling myself in this way especially or more specifically as a TikTok content creator. I’ve come to love the process and the responses that my followers have had with me and the content I’ve published. It’s a truly exciting and surreal experience to see and hear from followers and be able to interact with people on a topic I love.

Pitch Blog Post & Video

Proposed Utility 

For my final digital artefact, I began with the intention to grow my online presence in the beauty and makeup space on TikTok. I never intended this DA to become a “beauty influencer” type of digital artefact and nor did I ever expect to see the growth that I have seen in the past 3 months. I simply decided that to pursue my passion, I needed to make this a passion project rather than focusing on the fact that this was an assessment, I framed this digital artefact as a passion project and hobby. This mindset and framing of my digital artefact gave me the extra passion and drive to work on the digital artefact without feeling as though it was a hassle or burden. 

Apart from the desire to grow my presence on the platform to help others, I wanted to set myself as a beauty content creator from Australia. The majority of content creators in this space are from other countries, with the vast majority being from the United States of America. It is difficult to be a part of this beauty tiktok realm as Australians unfortunately often miss out on new product launches and brands that are exclusive to stores Australians cannot access. I wanted to create content that focused on Australian brands or products that anyone could easily access and purchase for themselves if they wished.

Methodology

The intended methodology with the DA was to continue carrying on my previous DA by posting consistently once a day. I never mentioned this previously as I hadn’t realised this prior, but I posted these daily videos at around 9 pm-9:30 pm which I believe had a successful impact on the growth I experienced throughout this process. Although I intended to post at least one video daily, this was not always something I could achieve but in saying this, I ensured that if I had some time away from posting when I did make my return, I worked harder and created content that was trending or that had an important utility to my audience that ultimately saw growth.

I generally spent my weekends batch creating content to then edit daily as needed to post to my account. Occasionally I posted 1-2 videos a day. Knowing not all people enjoy waiting for a part 2, I often decided the best way to reach my audience and have them return for part 2, would be to post the content videos back to back. This certainly saw part 1 videos have far better results but it did also pull people back to my page and potentially have them select to watch the other videos.

Alongside my video posting and the intended schedule I had created for myself, I decided to document my progress through monthly reports. Consider the end of this report as my October update. I stuck true to this schedule although there were times I should have posted the updates sooner, I still persevered and wrote up a blog post update that included progress reports and exciting things I discovered and found to happen in that particular month. To see those progress update blog posts, please follow the links below.

August Update

September Update:

Intended Audience / Starter Pack

My intended audience is easy to describe yet hard to pinpoint due to TikTok’s algorithm. It’s difficult to determine if the audience consuming my content fits my exact intended audience but with the interaction and growth I’ve experienced, I feel I can safely assume my content has reached my desired audience. These people are part of my below starter pack.

I imagine my audience to look, feel and be a part of the beauty side of tiktok in one or multiple ways pictured in my audience starter pack. I feel I fit this starter pack as I have also been heavily influenced by the recommendations given by other TikTokers in the beauty realm.

Collaboration Element

This new feature to collaborate with another person developing their digital artefact was interesting, and if you used your opportunity wisely, it was an excellent way to get feedback and advice from a new perspective. This insight has the potential to assist you to create further improvements in the development of the DA. I decided that the best use and collaboration for my DA would be to contact Kira Sweet. 

I decided to reach out to Kira back in week 5. My DA had progressed from the beginning statistics I had recorded earlier that month but was not seeing any steady or consistent new followers, comments or views. Kira was part of the creative services team providing fellow DA peers advice on their TikTok pages as she has grown her own and managed other TikTok accounts quite well and had the knowledge and experience I was lacking in this area. Although reaching out made me nervous, the whole process was easy and quite delightful! She had put out a post on Twitter looking for any DAs she could lend her services to, so I replied and we got to talking. We ended up organising a date when we could meet on zoom. She analyzed the content I had already published and provided me with a document full of different ways I could improve my content and begin seeing growth on TikTok and in the niche I specifically have chosen to be a part of.

This zoom meeting was extremely insightful and I found it to have helped me immensely. In the meeting, we discussed points of improvement and ways I could get my content and my message in this niche more defined. Everything we discussed in the zoom meeting was sent to me afterwards which helped me go back and take a look at the document which I did multiple times throughout my DA’s progress as a way to go back and find inspiration when I felt I was lacking ideas. 

The ideas that were brought forward in the meeting with Kira and me were in the document provided to me and after analysing my content now, it is evident her advice helped a lot. I began to recognise the names of people who were regularly interacting and consuming my content. For me, this meant that I was beginning to see the signs of growth and improvement in my content and my niche and ultimately suggesting that I was growing in this niche. I was beginning to see my presence make an impact. Due to this, I would say that without the collaborative element, my DA may not have done as well as I have seen it achieve. I thoroughly enjoyed the collaboration that was included in this digital artefact assessment task.

Feedback

The feedback I received mainly came from my collaborative element and what Kira and I discussed when analysing the content I had already produced and published to improve upon for my future content. If I was to give feedback to myself looking back at how I’ve managed my DA, I can certainly see areas I could have improved on. I would say that the weeks that I consistently posted the content that was trending and where I was actively and consistently posting were my best. My downfall areas where I hadn’t noticed as much interaction came from the moments I had taken a break. These breaks certainly had an impact where occasionally I would notice losing a few followers or not getting the interaction I normally received. My feedback to myself is to stay consistent and persistent. I cannot truly continue this DA if I do not love it, and of course, through the development of my previous and current DA, I’ve come to enjoy the whole process and can confidently say, I LOVE IT! 

The biggest indicator from my audience that suggested I was on the right track was the growth, likes, saved, shares and comments my videos began gaining. This was the best feedback I could have asked for. Of course, comments asking for follow-up content were great! They gave me video ideas and had the commenters come back to my page. Listening to my audience and what they wanted to see was a key factor for the continued return of my followers. 

The October Update

I began October with the below statistics.

Now I have ended, well almost ended the month with these statistics.

This progress is amazing, especially for me because it shows me that the advice that I was given and the content I’ve been creating and publishing to my audience are doing well and I’m on the right path.

October saw the biggest growth. I was producing content that was trending and using hashtags that were highly ranked. I found that this month was one worth creating content for because Australian beauty stores were having sales and launching Christmas products. Christmas always has the best deals and therefore makes content recommending products highly ranked. I simply hope that after this DA is submitted, my TikTok page can still grow like that of my TikTok page used as a DA.   

Advice to future digital artefacts

Do not start a DA if you strongly do not love the topic. Your DA will feel like a chore if you don’t choose wisely. Begin creating your dream content and do not care what others may think because all that matters is that YOU are proud of yourself and what YOU have produced.

Overall, looking back on my DA, I could not be happier to say that I didn’t feel as though I was impacted by FIFO, that’s an achievement I’m very happy to report. After 3 years and many moments where I felt as though my DA had failed, I’ve finally found a DA that I not only love but am proud of. It certainly wasn’t easy getting here but I’m certainly proud of myself and the perseverance that these last 3 years of creating and publishing content have allowed me to accomplish. When you love what you create, it shows!

TIKTOK PAGE: @oliviajlopez

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