Since my pitch, I have spent time learning more about TikTok and have endeavoured to connect what I have learnt in our classes and applied the knowledge to my DA.
Ethics is a very important part of research collection. To ensure I am protecting the identity of anyone who interacts with my comments or content, I have cropped names and images out of my screenshots and ensured any materials used have been accurately referenced. The way in which I’m presenting my findings is crucial to ensure I showcase my personal experience and hence following an auto ethnographic research approach.
Whilst collecting my findings, I have identified a few epiphanies that have helped me shape and mould my persona. From these identifications, I have tried to create content that combines both my epiphanies and my niche audience. With the knowledge I have gained in learning about TikTok and how it works, I have placed a large emphasis on hashtags, to reach my Ariana Grande fan niche.
Being able to also analyse and understand my epiphanies was a very important learning point for me personally, as I delved deeper into each epiphany and completed some further research on each area. For this, I decided to complete some personal research that helped me understand the connection between music, our emotions and moods more clearly. Having this knowledge allows me to further understand my niche and the fans on a deeper level and therefore guiding me with my research.
Abidin, C 2020, ‘Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours’, Cultural Science Journal, vol. 12, no. 1, pp. 77–103, viewed 27 September 2021, <https://culturalscience.org/articles/10.5334/csci.140/print/>.
FQS 2021, View of Autoethnography: An Overview | Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, Qualitative-research.net, viewed 27 September 2021, <https://www.qualitative-research.net/index.php/fqs/article/view/1589/3095>.
Your Ultimate Guide to TikTok Hashtags | Increase Your TikTok Post Reach 2020, Influencer Marketing Hub, viewed 27 September 2021, <https://influencermarketinghub.com/tiktok-hashtags/#:~:text=Hashtags%20are%20very%20important%20for,and%20TikTok%20is%20no%20exception.&text=Hashtags%20help%20your%20content%20get,hashtag%20to%20discover%20such%20content.>.