This semester I focused on the future of the beauty industry, with research blog posts published on my blog but also through observational and participatory research on TikTok. TikTok is in the top 3 social media platforms for marketers to watch in 2022 (Bump, 2021) and has been on the rise since 2020. Being thatContinue reading “The Future of the Beauty Industry -DA Recap”
Tag Archives: thefuture
Who is Changing the Game in the Beauty Industry?
The beauty industry has evolved at such a tremendous pace that it can become overwhelming and expensive to keep up with. It is important to know who is in control of the industry to understand how this will affect the future of the beauty industry. Are consumers in charge of the beauty products that areContinue reading “Who is Changing the Game in the Beauty Industry?”
Olivia Lopez 