This week’s topic in particular really interested me because I finally understood what a meme was and their purpose.
A meme does not always need to be funny which is what I believed prior to beginning BCM112. A great meme conveys an idea and has a purpose. Whether that idea or purpose is for political use or to advertise a company’s product it can be used as a marketing tool. Memes can still be made with the intention to be funny or relatable which becomes very popular amongst younger generations.
Prior to this weeks lesson I didn’t understand why the 2016 American election was as big as it was. I hadn’t really paid attention to meme warfare and once explained, I truly understood how powerful memes can truly be and with the example of Hilary Clinton’s 2016 Presidential Campaign, I understood the power a meme can have.