Hello and welcome! I see you’re a beginner so let us introduce you to Google Ads.
What is Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses and individuals to create and display ads on Google’s search engine results pages and other websites across the internet. It works on a pay-per-click (PPC) model. This means an advertiser pays only when someone clicks on their ad, therefore no clicks, you don’t pay.
Our tip: no clicks is not the desired intent. If you find you’re not getting clicks, then you need to go back and check what you’re doing. Our 7 steps below are your answer to getting your ads out there!
Why Use Google Ads?
Google Ads is a powerful tool for businesses looking to increase their online presence and drive traffic to their website.
Here are the steps you NEED to take to create your first campaign!
Step 1: Set up your Google Ads account
First things first, if you haven’t created a Google Ads account, stop what you’re doing and get on it. Here’s the link to create your account.
To create a Google Ads account, you need to go to the Google Ads website (linked above) and sign up for an account. You will need to provide some basic information about your business, such as your name, address, and payment information.
Step 2: Create your ad
Now it’s time to get creative! This is the time you can get creative and capture your audience. You can choose from a variety of ad formats, such as text, image, or video ads. Make sure your ad is clear, concise, and includes a call-to-action (CTA) that encourages people to click on it.
Below are some examples you may want to test out.
- Act now
- Buy and save
- Click here
- Don’t miss
- How to
- Join us
- Order now
- Save money
- Sign up
- Visit us at
Your call to action will differ depending on your brand and products. Do your research to see what worked best for a competitor and test it out!
Step 3: Create that first ad campaign
Once you have set up your account and you’ve designed your ad, you can create a new campaign by clicking on the “New Campaign” button. You will be prompted to choose your campaign types, such as Search, Display, Video, or Shopping.
For example, if your goal is to increase sales for a specific product, you may want to create a search campaign targeting keywords related to your product. If your goal is to build brand awareness, you may want to create a display campaign targeting audiences who are interested in your product.
Step 4: Choose your audience
Next, you need to choose the audience that you want to target with your ads. You can select specific keywords or phrases that people might use when searching for your products or you can target specific demographics such as age, gender, location, and interests.
Our tips:
- Define your target audience- determine who they are and what they will connect with. Get specific, do your research and identify everything that could help you with catching their attention. Ensure you include terms and slang if needed that resonate with your target audience.
- Use Keywords- Keyword targeting is allowing you to target your ads to people who are searching for those keywords. Make sure the keywords you select relate to your product because you want to avoid targeting the wrong crowd.
Step 5: Set your budget
You need to set a budget for your campaign, which determines how much you are willing to spend on your ads each day or month. You can choose to pay per click (PPC), which means you only pay when someone clicks on your ad, or you can pay per impression (CPM), which means you pay for every 1,000 times your ad is displayed.
Our tip:
Start with a small budget especially when creating your first campaigns. Test a few different campaign styles to see which works best for you and your products. Refine and adjust as you need once you begin to see results.
Step 6: Launch your campaign
You have your account, you’ve designed your content, the target audience has been determined and your budget has been set, you are now ready to launch your campaign. Your ads will start to appear on Google search results pages or websites and mobile apps that are part of the Google Display Network. Launch your campaign and begin to see the results.
Step 7: Monitor and optimize your campaign
It’s important to monitor your campaign regularly and adjust as needed. You can track your ad performance and make changes to your keywords, audience, budget, and ad content to improve your results. This is crucial and remember if it’s working continue to focus your attention on the campaign bringing those clicks and hopefully those sales.
Rinse and repeat the above process and steps until you determine what works best for your new launches.
Google Ads can be a powerful tool for businesses to reach potential customers and increase their online visibility. By following these 7 beginner steps, you can create and run a successful Google Ads campaign that drives traffic and leads to your website.
Olivia Lopez 